This is an interesting article I found – guess where?- on Facebook of course, to be precise it was on my recent news wall. WEll, that’s where you find all kinds of interesting things about life, business and people. I hope you like it!
Facebook Marketing weekly by nick o’neill
Post Volume And The Passion Factor
This morning I had an interesting thing happen on AllFacebook. In a matter of minutes I watched thousands of people come to an article which we had published a couple of weeks ago but I couldn’t figure out the purpose. After searching around, I found out that the Adobe Lightroom page, a Facebook Page dedicated to one of Adobe’s photography products, had posted a link to our article. People link to us all the time though, so what made this particular link so explosive? There are only two things that I can attribute for this surge of traffic.
Post Volume
After I looked at the Page I noticed that Adobe only published content once a day. Contrast that with our Facebook Page where we publish upwards of 10 articles in a single day. Honestly, if we don’t publish a story on our Facebook Page, we won’t get traffic as much of our content is found through people who first discovered a post on our page and then re-shared it with their friends. The Adobe Lightroom Page appears to generate a massive response though. All of their fans tend to reshare their posts. Is this because they post less often? I doubt it. Instead, I think there is a much important variable that can be attributed to the massive response.
Passion Factor
The conclusion was that even more significant than post volume, is that the article was targeted at an exceptionally passionate group of people. Photographers are known for loving their art which is great for people who write about photography. This “passion factor” also impacts the cost of Facebook ad campaigns. More passionate people will be more likely to click an ad that’s targeted to them if it’s about their specific passion. This “passion factor” is extremely important for any marketer as a less passionate group of people will result in smaller results. So next time you begin to share content, consider going after a segment of the market that’s extremely passionate.
Facebook Marketing Articles
Over the past week we’ve published a number of relevant articles for Facebook marketers. Here’s what you may have missed:
- “CPM vs CPC: Which Should You Use For Facebook Ads“
- “How To Create A Facebook Page Reveal Tab“
- “What You Need To Know When Creating A Facebook Ad Budget“
- “How To Calculate Cost Per Fan On Facebook Ad Campaigns“
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I came across a great Online marketing-tool and I am using it for a while. It shows from where your site visitors are coming from. And not only that, it shows from where exactly they are coming, which means where they have found your blog or website. So I can see if they come from Google, another blog or my main website.